Life is Like a Box of Chocolates (San Francisco)

Welcome to the inaugural episode of Juan Side of the Story! In this first episode, Juan and Ernie will begin their journey around the country with a stop in wonderful San Francisco. Using the Ghirardelli Chocolate Company as a delicious backdrop, the food industry will be discussed along with In-N-Out, Walmart, and Target where they will explore the business concepts of a marketing image, positioning, and differentiation along with niche and mass markets and promotion. Delving further into the cultural environment as well, movies, and music will be explored, and the episode will close with an engaging and fun contest in which listeners are encouraged to play along. So sit back, grab a drink, and learn about the world- all while having some laughs.